Today I’m comparing two political searches: one ultra-fluffy and the other rather serious. Here are Google search trends for “obama acorn” and “sarah palin glasses”:
Google Trends: obama acorn vs. palin glasses
On the “issues” side, people are looking for more information on Barack Obama and ACORN. Some news outlets are raising questions about Obama’s connection to the organization. Perform a search for “obama acorn” and the top Google results are article suggesting that ACORN is a radical organization involved with voter fraud. Meanwhile, all I found on the Obama website was a single paragraph, buried in an old news article:
Obama was part of a team of attorneys who represented the Association of Community Organizations for Reform Now (ACORN) in a lawsuit against the state of Illinois in 1995 for failing to implement a federal law designed to make it easier for the poor and others to register as voters.
A federal court ordered the state to implement the law.”
Message to the Obama campaign: get on the ball and optimize some of your content for this search, and fast! Here: I’ll give you a head start by linking to your dusty old article using the keywords: Obama and ACORN.
Whew, that was tiring. I need a break. Maybe a bubbly, fluffy break looking at pictures of Sarah Palin’s glasses. Yep, that’s right, the search for the eyewear of a certain snow princess is beating the ACORN search hands down. Ooooh, so cute, and only $375 – $700! But, how a “couple inquiries” has been translated into a shopping “frenzy” seems quite a victory of news-invention. What’s wrong – is there a shortage of real news out there?
yours,
The Google Pollster
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