I’ve written before about Rick Santorum’s painful Google results. Uh oh, they did it again! Google is now showing, ahem, an undesirable #2 result for the search query “romney”, as seen here:
Why does this keep happening? Maybe it’s because politicians let advertising agencies handle their search engine optimization needs. (Psssst. Hey candidates. How about you hire a real SEO to do your SEO work, next time?) But I digress.
Danny Sullivan has written a beautiful analysis of how this latest bit of scata-search nastiness really came to be. Through a combination of freshness, media attention, and social signals, Spreading Romney reached top ranks extremely rapidly. Is it a sign that Google is doing a great job of displaying sites people care about? Or is it the latest example of chinks in the mighty Google algorithm?